What is Google SEO ? Search Engine Optimization Explained

It is search engine optimization (SEO) if you Google it then you will find millions of websites talking about this, but to get more knowledge about this technique of SEO guide us and explain to us about it.

Why is Google so important?

Google is a large-scale search engine, it finds millions of websites, makes sure that you have the quality of the website and also has a module of secondary filter to find quality websites. Google encourages your websites to get bigger, richer, and better through search engine optimization (SEO) strategy It also helps in your content marketing. Why you should use Search Engine Optimization? Google teaches your website how to bring higher rankings It also helps you to promote your website on google searches in a better way When you have a better rank in google then it automatically gives you more traffic and engagement You also have a Google search bar on your website so you can easily reach google and get more views and audience. SEO is important because it's all about promoting your website to search engines and this technique brings an increase in your ranking, traffic, and user experience.

What is the Nofollow tag?

In a search engine if there is a Nofollow tag then your content will not be ranked on the first page of search engines. When the Nofollow tag is applied, then the search engine tells that the website has fewer social shares so it won’t rank it on the first page of the search engines. It also tells that the website has no other pages with rich content so it won’t rank the website in the first page of the search engines. One of the websites will still rank because it has links that are link back to other websites and pages, but on the contrary when the Nofollow tag is applied then it won’t be ranked on the first page.

When is Nofollow?

Nofollow is in place so you don’t lose the attention of the search engine searchers, but as a result, you will not rank as high in the search engines as you have targeted for. Nofollow is the right decision to be made when you are promoting your website because if you want to reach the people who are interested and would want to buy from you then you will not want to lose the attention of your targeted audience.

How to make Nofollow?

It is really important to make sure that your website doesn’t have the Nofollow tag in it as search engines will think that your website is spam and will rank you in the lower positions and not in the top positions. Because of that, we will be explaining some best practices to make sure your website doesn’t have the no-follow tag, you can also see this link below, Now that you know about Nofollow, there are three common strategies that you can use to make sure that you don’t get the Nofollow tag applied on your website. Strategy #1: SEO Themes and logos. You need to make sure that your website is designed in a way that the Nofollow tag will not be applied to it. Just make sure that you don’t use any logo on your website. And also don’t use any image on your homepage. If you have any kind of a wordmark logo then make sure you hide it somewhere or make sure that you have some other logo image somewhere on your website. When you use something like a wordmark logo on your homepage then it is visible on the google search page, so a No-follow tag will be applied to it. So that is one of the best practices which you can use to avoid the no-follow tag. Strategy #2: Anchor text. To avoid the Nofollow tag make sure that you don’t include a lot of anchor text on your website. Just make sure that only 3% of your website title text is anchor text and the rest is the text which is related to the webpage. So it is a good practice to keep anchor text for the website title to a minimum, this will avoid the tag from being applied on your website. Strategy #3: Use keywords and pages with relevant subjects. Another best practice that can help you avoid the Nofollow tag is to use keyword-rich pages and content on your website. That is what we have discussed in the first section, so this is a must to keep in mind. Use relevant subject lines, article headlines, and page titles that relate to your website content. That will ensure that the Nofollow tag won’t be applied to the website. It will also help the search engine to crawl the site and provide you with the information that you want for your website. Conclusion At the beginning of this post, we explained that you can’t get the Nofollow tag applied to your website, but now you have found out some ways which you can avoid it so that you can focus on your business instead of spending your time on getting the tag applied to your website.